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Matajirai
New: the AI sales agentLearn more

The commerce platformfor selling across every channel.

Run your online store, WhatsApp, Instagram, Messenger and TikTok Shop from a single catalog. An AI agent answers customers with your live prices and stock, and payments are collected online, 24/7.

  • No credit card required
  • 0% commission with your gateways
  • Cancel anytime

One catalog, all your channels

  • Online store
  • WhatsApp
  • Instagram
  • Messenger
  • Facebook
  • TikTok Shop
  • Marketplace
  • AI assistants
  • In store

AI sales agent

Customer service available 24/7 on your messaging channels.

The AI agent reads your store in real time: prices, variants, stock, delivery and order tracking. It advises customers, sends the order link and routes requests that need a person to your team.

  • Verified answers

    Every amount, lead time or link is checked against your data before sending. If anything does not match, no message is sent and your team takes over.

  • On your channels

    WhatsApp, Instagram Direct and Messenger, in the customer's language: French, English, Arabic or Darija.

  • Full control

    Suggestion mode, automatic mode, or coverage outside business hours. The agent pauses as soon as a team member replies.

Agent log
  1. Message received on Instagram
  2. Search: leather tote, green
  3. Stock checked: 3 available
  4. Amount verified: current price
  5. Order link sent

Sale attributed to the agent

Every sales capability, in one product.

Matajirai's features share the same catalog, customers and orders, with no integrations to maintain.

  • From Business

    AI sales agent

    Answers customers on WhatsApp, Instagram and Messenger using your prices and stock, sends the product and order link, and transfers the conversation to your team when needed.

  • From Business

    Shared inbox

    One thread per customer, whatever the channel. Automatic assignment, sales pipeline, satisfaction surveys and per-member reporting.

  • Coming soon

    Integrated payments

    Accept cards without a separate merchant agreement through Matajirai integrated payments, or use your own gateways: cards, Apple Pay and Google Pay via Stripe, bank transfer, cash on delivery and Mobile Money in Africa.

  • From Scale

    Social commerce

    Comment-to-buy during Facebook and Instagram lives, catalog publishing to TikTok Shop, and live shopping on your store.

  • From Business

    Custom domains

    Buy a domain through Matajirai or connect your own. HTTPS certificates are managed automatically.

  • From Starter

    International selling

    Your choice of store currency, prices displayed in the buyer's currency, tax by country and numbered invoices.

  • French, English and Arabic

    The platform is available in French, English and Arabic with right-to-left support, and your store can be offered in multiple languages.

  • App Store and developers

    Install apps from your dashboard or publish your own: REST API, signed webhooks, OAuth and AI connector.

One platform for your entire business.

Online store, catalog, payments, delivery, messaging, loyalty, international selling and AI run on the same data, under one subscription.

  • Store and catalog

    Section editor, alternate templates, custom fields, variants, collections, inventory and CSV import.

    • Section-and-block editor
    • Alternate templates per product
    • Shopify-compatible CSV import
    An online store that reflects your brand
    Home page of a Matajirai leather goods store on a large screen: menu, full-width banner and store name.
    The same store on a large screen.
  • Payments and delivery

    Visa, Mastercard, Apple Pay and Google Pay via Stripe, bank transfer, cash on delivery, Mobile Money in Africa, VAT, invoices and zone-based delivery.

    • Cards and mobile wallets
    • Built-in cash on delivery
    • Mobile Money for Africa
    Accept the payment methods your customers use
    Payment method settings of a Matajirai store: 0% commission, pay on pickup and SEPA bank transfer.
    Payment methods, connected to your own accounts.
  • WhatsApp and customers

    Shared inbox, synced catalog, sales pipeline, campaigns, abandoned carts, loyalty and reviews.

    • Shared inbox
    • Synced WhatsApp catalog
    • Abandoned cart recovery
    Sell within the conversation
    Matajirai shared inbox: list of WhatsApp conversations and the message thread.
    The shared inbox: the whole team replies from the same number.
  • Artificial intelligence

    MCP connector and OAuth, store generation, translation, product drafts, an AI-readable storefront.

    • MCP connector and OAuth
    • AI-generated store
    • Storefront readable by assistants
    A store connected to AI assistants
    Matajirai AI Connectors page: active tokens, connected apps, quotas and steps to connect Claude.
    The AI connector: tokens, quotas and one-click connection.

Offer every customer the payment method they use.

Cards, Apple Pay, Google Pay, bank transfer, cash on delivery and Mobile Money for African markets. Collect payments through your own gateways with no Matajirai commission, or through Matajirai integrated payments.

  • Cards and wallets

    Visa, Mastercard, Apple Pay and Google Pay, through your own Stripe account or Matajirai integrated payments, for customers anywhere in the world.

    • Visa
    • Mastercard
    • Apple Pay
    • Google Pay
    • Stripe

    Apple Pay and Google Pay appear depending on the customer's device and your Stripe account settings.

  • Offline

    For customers who prefer to pay outside of online checkout.

    • Cash on delivery
    • Bank transfer
    • Pay at pickup

    An order is never marked paid without your confirmation.

  • Mobile Money

    For African markets: automatic collection through an aggregator, with order status updated without manual action.

    • Wave
    • Orange Money
    • MTN MoMo
    • Moov Money
    • Celtiis Cash
    • Flooz
    • T-Money
    • Airtel Money

    Via Paystack, pawaPay, CinetPay, FedaPay, KkiaPay or PayDunya, depending on your country and account.

  • Coming soon

    Matajirai integrated payments

    Accept cards without a separate merchant agreement: online identity verification, automatic payouts, and service fees shown before activation.

    Learn more about payments

Explore the merchant dashboard.

These screenshots come from two live demo stores. You can browse them on the marketplace without creating an account.

One integrated platform or two tools to connect

An e-commerce platform combined with a messaging tool covers many needs. This table shows the differences when these capabilities are part of a single product.

Comparison of included features
FeatureMatajiraiShopify + messaging tool
Online store, catalog and online paymentIncludedIncluded
WhatsApp, Instagram and Messenger in a shared inboxIncludedWith the messaging tool
AI agent replying with your real stock and pricesIncludedDepends on the tool, catalog to sync
Orders, customers and conversations in one databaseIncludedTwo databases to connect
Sales pipeline linked to paid ordersIncludedThrough an integration
Mobile Money for African marketsIncludedDepends on the country, through apps
Comment-to-buy during a liveFrom ScaleThrough third-party apps
Interface in French, English and ArabicIncludedDepends on the tools
Subscriptions to manageJust oneTwo, billed separately
Platform commission on your sales0% with your gatewaysPossible fees outside Shopify Payments

Standard features without third-party apps, based on public documentation as of October 2026. No competitor prices are compared. Shopify is a trademark of Shopify Inc.

Onboarding tailored to your business.

Four merchant profiles and the recommended steps for each.

  1. I already sell on WhatsApp

    You send photos one by one and record orders manually.

    Publish an online catalog, reply with a link, and track orders, payments and deliveries in Matajirai.

    See conversational commerce
  2. I'm opening my first store

    You are launching online without technical expertise.

    Describe your business, the AI proposes a complete store, and you refine it in the editor and publish the same day.

    See the store and editor
  3. I'm moving from another platform

    You already have a catalog, a customer base and established processes.

    Import your catalog as a Shopify-compatible CSV, then connect your domain, your webhooks and the REST API.

    See the API and webhooks
  4. I sell internationally

    Your shoppers are located in several countries and use different currencies.

    Show prices in several currencies, handle VAT and invoices, and get paid by card, Apple Pay, Google Pay or Mobile Money depending on the country.

    See payments

Pricing

A flat price. 0% commission with your gateways.

14-day free trial, no credit card. Prices in euros, or in CFA francs for French-speaking Africa.

Pricing region
Billing period

Prices shown in euros, billed monthly.

  • Starter

    Solo seller

    €9/ month

    Billed monthly, cancel anytime

    14-day free trial, no credit card

    Choose Starter
    • Unlimited orders, 200 products
    • Mobile Money and cards on your own account
    • Inventory, options and add-ons
    • Coupons, time slots and scheduled orders
    • AI connector (MCP): Read and write, 3 tokens
  • Business

    Recommended

    Growing store

    €29/ month

    Billed monthly, cancel anytime

    14-day free trial, no credit card

    Try free for 14 days
    • Unlimited products, 3 members
    • Custom domain
    • Official WhatsApp, shared inbox, 300 messages
    • CRM, segments, loyalty and reviews
    • AI connector (MCP): Full, OAuth, 10 tokens
  • Scale

    Multichannel brand

    €79/ month

    Billed monthly, cancel anytime

    14-day free trial, no credit card

    Choose Scale
    • 3 stores, 10 members
    • Unlimited automations
    • A/B tests, live shopping and carriers
    • 1,500 messages and 500 AI credits
    • AI connector (MCP): Full, unlimited tokens

Compare all plans and add-onsNetworks and franchises: Enterprise plan

Stores live on Matajirai.

Browse the stores published on the Matajirai marketplace to see the platform in real-world use.

No stores have been published yet. Your store will be listed as soon as it is published.

  • 0% commission

    On every plan, trial included, with your own gateways. You keep all of your sales; Matajirai is paid through subscriptions.

  • Unified platform

    Online store, catalog, payments, WhatsApp and AI in a single product, on the same data, with one subscription.

  • International payments

    Visa, Mastercard, Apple Pay, Google Pay, bank transfer, cash on delivery and Mobile Money for Africa, built in natively.

  • AI connector

    Manage your store from Claude or ChatGPT, and make your catalog readable by your shoppers' AI assistants.

  • International and multi-currency

    Billing in euros or CFA francs depending on your country, with prices displayed in each shopper's currency.

Frequently asked questions

Have another question? Visit the Help center or contact our team.

Is Matajirai an online store or a messaging tool?
Matajirai combines both in one product: a full online store (section editor, catalog with variants, inventory, payments, tax and invoices), a shared inbox for WhatsApp, Instagram and Messenger, and an AI agent that works from the same data. Messaging is optional.
What does the AI sales agent do?
It answers your customers on WhatsApp, Instagram Direct and Messenger using your prices, variants, stock levels and order statuses. It recommends products, sends a ready-to-pay order link and transfers the conversation to your team for sensitive requests. It is included from the Business plan, including during the trial; each reply sent uses one AI credit.
Which channels can I sell on?
Your online store, WhatsApp (order link or official API), Instagram Direct and Messenger, comments on your Facebook and Instagram lives, TikTok Shop, Meta, Google and TikTok catalog feeds, the Matajirai marketplace and the in-store POS. One catalog, one stock.
Does Matajirai take a commission on my sales?
No, when you use your own gateways: 0% on every plan, trial included. Your customers pay you directly (cards through your own account, bank transfer, cash on delivery, Mobile Money). If you choose Matajirai integrated payments for cards, service fees apply per transaction; they are shown before activation and the service is optional.
Can I try before paying?
Yes. Signing up gives you a 14-day free trial of the Business plan, with no credit card required. You are notified 3 days and 1 day before the trial ends. If no plan is selected, the store is paused (storefront closed) with no data loss and reopens as soon as payment is made.
Which countries and currencies are supported?
Matajirai is available worldwide. Your store sells in the currency of your choice and can show prices in the buyer's currency. The subscription is paid in euros, or in CFA francs for stores in the XOF and XAF zones (10 countries): the Business plan costs €29 or 15,000 FCFA per month, and the yearly plan gives you 2 months.
Are the site and merchant dashboard available in Arabic?
Yes. The platform is available in French, English and Arabic, with a right-to-left layout. In Arab countries it appears as “Matajir by Matajirai”. Your store itself can be offered in several languages to your buyers.
Can I bring over an existing catalog?
Yes. CSV import accepts the Shopify export format (products, variants, options, images, stock). The REST API, signed webhooks and the App Store let you connect Matajirai to your other tools.
How do I cancel my subscription?
You can cancel from your merchant dashboard: your plan stays active until the end of the paid period, then the store is paused. Your data can be exported as CSV (orders from Starter, products and customers from Business, otherwise on request to support), and nothing is deleted unless you ask.

Open your store today.

14-day free trial of the Business plan, no credit card required.

Front of a small neighbourhood shop